SupplyPike - Collection of Work
As a designer on the Brand Enablement Team, I was responsible for ensuring brand consistency across B2B marketing materials and managing assets to enhance buisness operations and support cross-functional teams. The gifs below are an example. They were designed to spice up our sales team’s outreach emails, quickly communicating our value in an eyecatching way. The gifs utilized five-star customer reviews and company exciting milestones, making for flexible social media content.
Another project I worked on was SupplyPike’s new customer welcome boxes. Based on findings from an internal research campaign focused on increasing retention, the new boxes were made to enhance our customer’s onboarding experience. From the design of the box itself, to the language and look used in the educational materials, to even the choice of company swag, I ensured that the box would be a cohesive system that responded to the pain points we identified in our research.
I also lead the revamp of our company icon library. Before this project our icon system was cluttered with in-cohesive styles, and multiple versions of the same idea. I standardized our icon style, redesigning over 60 icons, and used them to replace the old versions on over 100 different assets. I also introduced a dark-mode version to expand their functionality.
The final project I’ll share is part of an ongoing process of creating social proof. In order to build our company’s credibility we use G2 and Captera to collect customer reviews. I created templates for sharing positive feedback on social media that can be reused as the 5 star reviews continue to roll in.
The final project I’ll share is part of an ongoing process of creating social proof. In order to build our company’s credibility we use G2 and Captera to collect customer reviews. I created templates for sharing positive feedback on social media that can be reused as the 5 star reviews continue to roll in.