SupplyPike - Collection of Work
As a designer on the Brand Enablement Team, I worked on diverse project for various stakeholders. The position of Design Ops. Intern, meant I was responsible for ensuring brand consistency across all client-facing materials and managing assets to support cross-functional teams.
The first project I’d like to highlight is SupplyPike’s new customer welcome boxes. Based on findings from an internal research campaign focused on increasing retention, the new boxes were made to enhance our customer’s onboarding experience. From the design of the box itself, to the language and look used in the educational materials, to even the choice of company swag, I ensured that the box would be a cohesive system that responded to the painpoints we identified in our research. Documentation of the project can be viewed below.
Another significant project I lead was a revamp of our icon library. Before this project our icon system was cluttered with uncohesive styles, and mutliple versions of the same idea. I standardized our icon style, redesigning over 60 icons, and used them to replace the old versions on over 100 different assets. I also introduced a dark-mode version to expand their functionality.